Identity and Standards
The Official University Logo
This is to be used on materials for enrollment management, academic departments, administrative departments, continuing education and grant and related programs.
Individual academic departments, athletic departments, administrative departments, grant programs or related student activity groups use this logo. The lettering in the lower border can be replaced with their department or program name. .
For example, departments may want to change the lower border to read "Accounting Club" or "Teacher Education." This change of wording should be made only with the approval of the Department of Communications and Marketing and with their approval of the font and size.
If individual departments or grant programs have their own logo, they may use it with the approval of the Department of Communications and Marketing. Once approved, departmental or grant program logos can be used on brochures and on the website along with the Official University Logo. The Official University Logo should be the same size or larger, but not smaller than the departmental or program logo. Departmental or grant program logos are not to be used on stationery or on business cards.
If the Official University Logo is alongside a departmental logo, the words "Est. 1909 - Ada, Oklahoma" should remain in the Official University Logo.
The Department of Communications and Marketing also will authorize this logo to be used without the outer border, but only if the words "East Central University" are printed in close proximity to the Official University Logo.
The Official University Logo is to be used on university vehicles, maintenance and grounds uniforms, non-sports-related or non-spirit-related signage and other applicable university equipment and property.
The Official Tiger Spirit Logo
The Official Tiger Spirit Logo is the stylized tiger profile. It is to be used in a less formal manner where the emphasis is on the spirit and pride of the university. It should be used by, but is not exclusively for, the athletic programs, cheerleaders, dance teams, bands and general student population. The Official Tiger Spirit Logo can be used with or without the words in the top and lower borders.
The Official Tiger Spirit Logo can be used for a specific team, organization or club by replacing the lower words "Est. 1909 -- Ada, Oklahoma" with the team or department designation, such as "Golf Team" or "Women's Cross Country," as approved by the Department of Communications and Marketing.
The Official Tiger Spirit Logo can be used on banners, signs, T-shirts, notebooks and other items that are meant to enhance spirit and pride.
The colors of black, white and orange (Pantone 1655) and the components are interchangeable on clothing items, depending on the color of the garment. There also is an authorized version that is black, gray and white.
The Official Academic Logo
The Official Academic Logo is the rectangular "East Central" in a field of orange above the word "University" in black letters in a field of white. This is to be used on all official university stationery and business cards. It also can be used by all university-related programs, grant programs and entities.
The colors and the length-width ratio should remain constant. There also is an authorized version that is black, gray and white.
On official university business cards, individuals can use the Helvetica font or Goudy Old Style for their name and title in the center of the card.
On official letterhead, each department, program or entity should place its name under the Official Academic Logo in the approved Goudy Old Style font. The name can be more than one line under the logo, but should not be longer than the Academic Logo.
Stationary such as letterhead and envelopes with specific departmental information needs to be ordered from off-campus printers.
The University Seal
The East Central University Seal is used for formal university publications. Commencement, Presidential Inauguration materials and correspondence from the President are some examples.
The ECU Letters
The ECU letters with the tiger stripe can be used without the oval in certain places. The letters and tiger stripe can be used on clothing, backpacks, notebooks and other related promotional paraphernalia.
In these cases, the orange, black and white are interchangeable. Additional colors can be used as well.
The ECU letters with the tiger stripe alone are not to be used in any other promotional materials. Specific requests and questions should be addressed to the Department of Communications and Marketing.
Official Colors
PMS 1655C (RGB 255, 82,0) (CMYK 0, 82, 100, 0) (WEB #FF5200) is the "ECU orange." No other colors may be substituted.
Please note that different fabrics and papers will absorb ink differently. Consult the Department of Communications and Marketing if you have a unique printing circumstance.
Official Fonts
The typeface to be used is: GOUDY OLD STYLE
The font should be used for all mentions of "East Central University." An example is a return mailing address or a brochure.
Centennial Logo Usage Guidelines
- The ECU Centennial Logo should not be used after December 31, 2009.
Logo Sizing
When using the East Central University logo and seal, do not distort the image. Decrease or increase proportionally by holding down the shift key and dragging the mouse from the corner of the image.
Wrong Logos
- Do not use these logos.
Templates
Brochure and newsletter templates have been designed for internal/external departmental use in PowerPoint and Microsoft Publisher formats. Please remember that your department is entitled to 500 color copies of a two-sided brochure each year.
- Newsletter (pub)
- Full Page Brochures
- Black and Orange (pub)
- Orange (pub)
- Orange Stripe (pub)
- Tri-fold Brochures
- Black Oval (pub)
- Orange (pub)
- Orange Stripe (pub)
- PowerPoints
- Black Oval (ppt)
- Orange (ppt)
- Orange Stripe (ppt)
- Letterhead (doc)