Concentration in Advertising and Public Relations

The Mass Communication degree with a concentration in Advertising/Public Relations is designed for students interested in representing businesses, organizations, corporations and industries in the public sphere.
Coursework includes intensive study in the following areas:

  • Advertising techniques
  • Public relations approaches
  • Crisis communication
  • Ad/PR Campaigns
  • Layout and Web design
  • Industry standards and regulations

ECU Ad/PR concentration students start building their portfolios as they work with real clients in many of their courses. Our students work closely with nonprofit organizations to assist them with their strategic communication needs. Other clients include campus departments and organizations that need assistance. Our faculty applies real world Ad/PR experience to the classroom setting that enhances overall learning experience.

Ad/PR Concentration Requirements