ECU MASS COMMUNICATION - MASS MEDIA CONCENTRATION
How often do you watch TV? Do you have a favorite song on the radio that you sing along to every time it is on? Do you go to the movie theater often? If you do, thank a Mass Media major. The Mass Communication degree with a concentration in Mass Media prepares students to pursue careers in the ever-changing world of converged media. Mass Media majors learn how to navigate the worlds of print, broadcast, and news media through theoretical perspectives and with hands-on activities.

Audio Production
Explores multiple aspects of industry level productions in sound recording, music recording, and sound overlays.

Digital Publishing
Adhering to design theory, students utilize the latest software focusing on the creation of both print and digital designs. ECU maintains subscriptions to Adobe Creative Cloud, allowing students access to the latest releases of:

  • Illustrator
  • InDesign
  • Photoshop

Photography
Students will learn the technical and formal aspects of digital photography and apply coursework to hands-on, real-world experience. Topics include:

  • Natural lighting
  • Studio lighting and equipment
  • Contemporary trends
  • Industry professionals
  • Adobe editing software
  • Alternative processes
  • Creation of images for multiple genres spanning from documentary production to conceptual art practices

Professional Writing
Students produce stories to be utilized in all aspects of news dissemination and script writing.
 
Video Production
Explores multiple aspects of industry level productions including journalism, documentary production, cinematography, music video, recording industry, live sound, and more. Mass Comm majors often participate in student organizations such as the Audio Visual Club, Club PRAD (Ad/PR), and the Picturesque Photography Club - as well as ECTV's production of the "The Paper Lantern Lounge". Majors also spend much of their time in our beautiful labs.

What Can I Do?

  • Scriptwriting
  • News writing
  • Video journalism
  • Documentary production
  • Cinematography
  • Music video production
  • Recording industry
  • Photography
  • Digital publishing
  • Graphic design