JUNIOR BUSINESS CLUB AT EAST CENTRAL UNIVERSITY SUCCESSFUL WITH LEMONADE STANDS

Twenty-one elementary students recently learned how to start a business when they participated in East Central University’s Junior Business Club.

The three-week academy, sponsored by ECU’s School of Business, guided Ada’s Willard Elementary School students into a business venture of lemonade stands. The students, divided up into four companies, learned how to create a business plan, obtain a loan to start up the business, build and paint their stand and sell lemonade at the Tigers’ home football game on Sept. 22.

“Overall, the experience was wildly successful. The students learned about business and entrepreneurship,” said Wendell Godwin, dean of the ECU School of Business.

According to Godwin, the four companies elected officers and each participant was then given an area of responsibility.

The first order was to see what supplies were needed, particularly to build the stand. So the students made a trip to Home Depot to meet with store manager Brad Stafford to get building supplies. Once that was determined and what was needed to be spent on the supplies to produce the lemonade, the students met with Vision Bank representatives Chea Christian and Vicki Patton to secure a small business loan. The students had to complete a loan application, sign loan documents and received loans in the range of $100-$120.

During the process, students learned about advertising, record keeping, promotions, how to manage the stands and even spent time at Chartwell’s Food Services on the ECU campus to learn about maintaining the stands and cleanliness. The students, using a recipe from Chic-fil-A, sold fresh-squeezed lemonade, using 4 ½ cases of lemons, which ultimately produced 60 gallons. They actually sold out of the fresh-squeezed lemonade, according to Godwin.

Approximately 150 tickets to the game were distributed to students and families of the Willard students.

Ultimately, the students were able to have a trial run on their lemonade business on Friday, Sept. 21, on the ECU campus before the big day on Saturday, Sept. 22. Students sold the lemonade from their stands and by moving about throughout the stadium.

The successful venture netted $1,633.88. The students, who had to log everything spent and every transaction, met a week later to go over their cash drawers, sales registers and bookkeeping.

Some of the student reactions to the junior business club were: “Great Experience”, “Awesome way to spend time after school”, and “I really learned a lot”. Other comments included: “Shopping at Home Depot was really fun”, and “I thought going to Vision Bank and asking for a loan would be scary, but I was prepared and it was pretty easy.”

The profits went to several areas, including the students themselves who were each paid $5 an hour for three hours of work. Donations were also made to the ECU Athletic Department, Willard Grade Center, Ada Boys and Girls Club, and Ada United Way.

For Immediate Release: 
Contact:  Brian Johnson
Amy Ford
East Central University Communications and Marketing
580-559-5650 or 405-812-1428 (cell)