Members of East Central University's chapter of Zeta Tau Alpha are encouraging everyone to wear pink, or something pink, to the ECU-Texas A&M-Commerce football game Saturday [OCT. 27] at Norris Field.
Tickets to the game will be half price for anyone wearing pink.
The Pink Out event is part of the Zetas' philanthropy, the Susan G. Komen Foundation, and marks Breast Cancer Awareness Month in October.
Zeta Tau Alpha members also will sell t-shirts that will benefit the foundation and hand out pink ribbons and shower cards. They also are working with Martin's Jewelry to give away pink ribbon jewelry at the game.