Stonecipher School of Business

Bachelor of Science in Business Administration
General Business Concentration

Versatility meets opportunity.

The General Business concentration provides a broad foundation in essential business disciplines—ideal for students who value flexibility and want to explore diverse career paths. This well-rounded program covers key areas including management, marketing, finance, accounting, and economics.

Program Highlights:

  • Comprehensive understanding of business operations across multiple fields

  • Prepares students for careers in business, government, or nonprofit sectors

  • Ideal for those interested in entrepreneurship or small business management

  • Strong foundation for graduate study, including MBA programs

Visit ECU's Department of Business Administration

View the Course Catalog

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