Business - Marketing Concentration
Stonecipher School of Business
Bachelor of Science in Business Administration
Marketing Concentration
Offered through ECU’s Stonecipher School of Business, the Marketing concentration develops students’ analytical skills and strategic thinking for success in today’s dynamic marketplace. Students gain a deep understanding of consumer behavior, branding, digital marketing, and current marketing trends.
Program Highlights:
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Emphasis on data-driven decision-making and trend analysis
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Hands-on experience with branding, market research, and digital strategies
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Prepares students for careers in advertising, public relations, sales, and marketing management
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Strong foundation for graduate study or certifications in marketing and analytics
