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Stonecipher School of Business

Bachelor of Science in Business Administration
Data Analytics Concentration

Offered through ECU’s Stonecipher School of Business, the Data Analytics concentration equips students with the skills to analyze data and drive strategic business decisions. The program integrates core business knowledge in accounting, finance, marketing, management, and information technology with hands-on training in data analytics tools and techniques.

Program Highlights:

  • Focus on data interpretation, visualization, and decision-making

  • Combines business fundamentals with modern analytics skills

  • Prepares students for roles in corporate settings, small businesses, and research environments

  • Ideal for careers in business intelligence, operations, marketing analytics, and more

Explore the Course Catalog

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