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College of Liberal Arts & Social Science

Bachelor of Science in Mass Communication
Advertising/Public Relations Concentration

ECU’s Advertising and Public Relations program is a dynamic and fast-growing concentration focused on strategic communication across today’s media landscape. Students learn how to promote brands, organizations, and causes through television, radio, print, digital, and social platforms.

Blending creativity with strategy, the program equips students with skills in advertising design, campaign planning, media writing, and public relations management—ideal for those who want to represent businesses, nonprofits, or public figures.

Program Highlights:

  • Training in ad creation, PR campaigns, digital strategy, and brand storytelling

  • Emphasis on writing, visual communication, and audience engagement

  • Hands-on experience with real-world projects and media tools

  • Prepares students for careers in agencies, corporate PR, marketing, and communications

Explore the Course Catalog

communication is key