Mass Communication - Advertising/Public Relations Concentration
College of Liberal Arts & Social Science
Advertising and Public Relations at ECU is a dynamic and fast-growing field focused on strategic communication across all media platforms. Students learn how to promote brands, products, services, and organizations through television, radio, print, digital media, and social platforms. The program emphasizes both the creative and strategic sides of the industry—teaching students how to craft compelling advertisements and manage public perception through press releases, newsletters, speechwriting, and more. Designed for students interested in representing businesses, individuals, and nonprofits, the program builds strong communication, writing, and critical thinking skills essential for success in today’s media landscape.
