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College of Liberal Arts & Social Science

Bachelor of Science in Mass Communication
Strategic Communications Concentration

ECU’s Strategic Communications concentration prepares students for careers in content creation, broadcasting, streaming, and public relations. The program combines communication theory with hands-on experience, helping students build strong listening, speaking, and media production skills essential for success in today’s fast-paced communication industry.

Program Highlights:

  • Focus on media strategy, storytelling, and audience engagement

  • Training in public speaking, digital media, and campaign development

  • Practical experience through broadcasting, streaming, and PR projects

  • Prepares students for roles in media, marketing, corporate communications, and more

Explore the Course Catalog

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