Logos

The primary mark is the principal graphic signature of East Central Unversity.Other university symbols, marks or logos may not be more prominent than the primary mark without approval.

The overarching purpose is to maintain continuity and consistency in the application of the primary mark on all materials that originate from ECU.

The ECU Letters with the tiger stripe can be used 
without the oval in certain places. The letters and tiger stripe can be used on clothing, backpacks, notebooks and other related promotional paraphernalia. In these cases, the orange, black and white are interchangeable. Additional colors can be used as well.

The ECU Letters with the tiger stripe alone are not to be used in any other promotional materials. Specific requests and questions should be addressed to the Office of Communications & Marketing. If space allows, the words East Central University should be in close proximity. 

Other authorized variations are available in the downloadable files.

The Official Tiger Spirit Logo is the stylized tiger profile. It is to be used in a less formal manner ONLY where the emphasis is on the spirit and pride of the University. It should be used by (but is not exclusively for) athletic programs, cheerleaders, bands and general student population. 

The Official Tiger Spirit Logo can be used on banners, signs, T-shirts, notebooks and other items that are meant to enhance spirit and pride. 
The colors of black, white and orange (Pantone 1655) and the component are interchangeable on clothing items, depending on the color of the garment.

Other authorized variations are available in the downloadable files.

The Official Tiger Paw Logo is the stylized tiger paw. It is primarily to be used by student organizations. The colors of black, white and orange (Pantone 1655) and the component are interchangeable on clothing items, depending on the color of the garment. Please note this logo is in the process of being trademarked.

Other authorized variations are available in the downloadable files. 

Kids’ Roary is a new design provided to give a more child-friendly approach to Roary. Coloring pages are available here.

Other authorized variations are available in the downloadable files.