Brand Management

Brand Management

What is a brand?

Our brand is our identity – how East Central University is perceived and how stakeholders (students, employees, alumni, donors, fans, athletes, etc.) emotionally connect with us. There are different elements involved, including our name, our logo, our orange, and even font choice. A brand should help build equity in and awareness of the institution through repetition, consistency and proper use.
 

Why have Identity Standards? 

A brand standards guide (Identity Standards) is the general rulebook to help ensure the branding objectives are met. Consistent branding and logo usage promotes ECU’s image to our students, faculty and staff and to the community, state and nation. 

How you can help:

By using the Identity Standards and providing a clear image to the ECU community and beyond, ECU’s brand will be more recognizable. From the first step on campus, to celebrating as an alumni, and bringing future tigers to campus, the ECU brand will continue to invoke the same feelings of pride, accomplishment, community and potential for the future.

Can my department/office have its own logo?

Most often, programs that are being communicated externally benefit from being identified with the University brand and identity rather than with one-off logos. These types of marks don’t build or reflect upon ECU’s strength. The Office of Communications and Marketing can provide guidance on a case-by-case basis and also regarding student organizations.

Questions? 

The Office of Communications and Marketing is here to support you and ECU. If you have questions, please contact our office at ecuinfo@ecok.edu.

 

• Graphic Submission Request Form
• Logos & Brand Assets
  • Primary Logo 
    • ECU Black Letters
      • DESC
      • PROPER USAGE
    • ECU Orange Letters
    • ECU Oval
    • Spirit Logo
    • Paw Print
    • Roary
  • Department Logos
  • Fonts

• Templates
  • PowerPoint
  • Letterhead
    • On official letterhead, each department, program or entity should place its name to the right of the Official Academic Logo in the approved Goudy Old Style font. The name can be more than one line under the logo, but should not be longer than Academic Logo. Stationary such as letterhead and envelopes with specific departmental information needs to be ordered from off-campus printers. 
  • Business Cards
    • On official University business cards, individuals can use the Helvetica font or Goudy Old Style for their name and title in the center of the card. Business cards can be ordered by downloading templates from myECU under the Office of Communications & Marketing link. Mail & Printing Services can print less than 100. For larger quantities, printing off campus is recommended. UPrinting.com is one that has been used often, with reasonable prices and quality. P-Cards may be used to purchase the cards.
  • Name Tags
  • Email Signature
• Official Names
• AP Style Usage
• Glossary of Terms
• Campus Maps
• Link to relevant policies