Mass Communication – Advertising/Public Relations Concentration

The Mass Communication degree with a concentration in Ad/PR is designed for students interested in representing businesses, organizations, corporations and industries in the public area. Coursework includes:
• Advertising techniques
• Public relations approaches
• Crisis communication
• Ad/PR Campaigns
• Layout/design
• Social media strategy & analytics
ECU Ad/PR concentration students start building their portfolios as they work with real clients in many of their courses. Our students work closely with nonprofit organizations to assist them with their strategic communication needs. Other clients include campus departments and organizations that need assistance. Our faculty applies real worldAd/PR experience to the classroom setting that enhances overall learning experience