The Retail Merchandising concentration provides specialized training that will assist the student in meeting a diverse and challenging career in the retail industry. Many excellent opportunities are provided that will broaden the scope of education and experience in retail. These opportunities include: hands-on training; internship experience; and participation in fashion productions, retail study tours, Career Day Dallas, and other career-related opportunities.
The Marketing concentration develops analytical abilities for intensive study of current marketing trends. Courses emphasize (1) problem solving and decision-making; (2) marketing plans and marketing policy, strategy, and procedures; and (3) qualitative and quantitative research methods.